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Located northwest of Madrid and just southwest of the mythical Ribera del Duero red wine region, lies the hugely successful wine appellation of Rueda. Wine has been produced in the Rueda region commercially since the 11 th century. e region was revolutionized with the new ideas and technology Marques de Riscal brought, and has become famous for producing delightful, fresh and fruity white wines from the Verdejo grape (as opposed to unfashionable, Sherry style wines). Riscal also introduced Sauvignon Blanc to the Rueda wine region, which they discovered blended sublimely with Verdejo.